L’Officiel Monaco

WORK BETWEEN Dream&Reality

Bright emotions, memorable meetings,

a sense of celebration and inspiration come
forward with exclusive events organized by
the Alfa Leonis Club. Two secular ladies, who
know literally everything about the “art de
vivre”, Nadezhda Shubareva and Elena Couffin,
generate and implement original ideas.


The flight of their imagination, multiplied by experience, expert opinion and extensive contacts allows you to indulge in an exclusive experience. Thanks to Alfa Leonis Club happy few became welcome guests in the Parisian apartments of the queen of glamor Chantal Thomass, during the Paris Fashion week they were invited to a private dinner organized within the walls of the Schiaparelli fashion house, and they attended the gala evening of a Hollywood star. Each event is unique! This summer in Ventimiglia, in the new port of Monaco, Alfa Leonis Club held a colorful master class of Italian

“Once, we realized that we are responsible for the beauty of the surrounding reality. Ecology is important not only in nature but also in human relations, communication, and in leisure activities too. We bring positivity there. Showing what no one can see without our help, teaching to subtly understand and see the real “art de vivre”  and acquainting with outstanding people whose talent will become part of history, are among our priorities”, comments Elena Couffin. Alfa Leonis Club was created on August 6, 2019. By this time, its founders had extensive experience in organizing events and PR,
welcoming guests of the most beautiful private houses in Europe, attended social events, knew all the fashionable addresses of Paris, and were friends with couturiers, designers, and movie and pop stars. “At some point, we realized that the backstage of our activities for other people is akin to a world of dreams. It would be selfish not to share this”, says Nadezhda Shubareva.

Nadezhda lives in Monaco, she is a founder and head of Gala Russe, a well-known company, which has been representing leading opera and ballet dancers in Monaco for 10 years. Her company offered residents of the Cote d’Azur an opportunity to get acquainted with the art of choreographer Boris Eifman, to hear live the voices of  legendary opera singers Ildar Abdrazakov, Aida Garifullina, Vladimir Galuzin, and also to discover many other talented performers and artists. Concerts within Gala Russe have always been highly anticipated and popular among Russian-speaking, French and international audiences.
Elena Couffin is a Parisian, she has been working with renowned European media as a journalist in France for more than 10 years. Gradually, journalism turned into a hobby, and international PR consulting became her main activity (her PR clients included legendary hotels, Alpine resorts, designers, couturiers and jewelry brands). For 5 years, she has been a member of the jury at Villegiature Awards, an international competition in the field of hotel business.

As follows from their bios, Nadezhda and Elena had all the possibilities to create a joint project, because each of them could bring their own experience. Today Alfa Leonis Club operates in France, Monaco and Italy. Although the name of the company contains the word Club, you can get to events without no commitment. “Club” in the understanding of Nadezhda Shubareva and Elena Couffin is akin to a philosophical concept and is seen as “an association of people with similar interests”.

Announcements of upcoming events are regularly published for free access on the Alfa Leonis Club website and on Instagram @alfaleonis_club.

“If you want to come to our event, all you need is to purchase a ticket and carefully follow the announcements. Events are always exclusive and intimate, and the number of places is limited. Unfortunately, we sometimes put people on the “waiting list”, but this is inevitable. We promise to repeat the most memorable events”, says Elena Couffin.

Regularly, during the days of the Parisian Fashion week, Alfa Leonis Club offers a large program, which includes personal acquaintances with fashion designers, private display of collections, participation in private fashion parties, and visits to showrooms in a VIP format. “We  love holding exclusive meetings with talented and creative people. Not just to introduce you to a star, but for the sake of an exchange of energies and inspiration. Talented people are extremely enriching”, says Nadezhda Shubareva. “I remember our guests shining eyes when they were listening to Chantal Thomass’ stories,
their delight from the family reception at Jean-Paul Guerlain’s villa, their creative charge from communication with the artistic director of
the Schiaparelli house, Daniel Roseberry”, says Elena Couffin. 

In addition to fascinating topics, Alfa Leonis Club’s events are also attractive as an excellent platform for networking. They bring together successful people who want to diversify their leisure time, expand their horizons of knowledge and make acquaintances among like-minded people united by common interests. The noble goals of charity are often the driving force behind the organization of events.
Alfa Leonis Club supports “Project 3.14”, which provides urgent targeted assistance to seriously ill children. “In 2021, Alfa Leonis Club acted as the general partner and trustee of two major charity events: a concert by Russian famous singer Dima Bilan and an evening at the Trubetskoy-Naryshkin Palace in St. Petersburg”, recalls Nadezhda Shubareva.

Soon, Alfa Leonis Club plans to develop activities by inviting to the events people from more and more countries. According to the organizers, every year the events keep taking on the character of international communication: the French, Brazilians, the British, Italians – each nation enriches with its presence.

“Alfa Leonis has his own style that is very attractive. We notice that people follow us closely: they visit the same hotels and restaurants, exhibitions, they buy clothes in fashion brands recommended by us, etc.”, says Nadezhda Shubareva. This year, the business ladies decided to open an online store “Alfa
Leonis Boutique”, where everyone can join “AL Style” through exclusive items.